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£NDL£SS™ was founded in 2015 as an urban-inspired lifestyle brand; designed to bring customers original, comfortable, & quality streetwear.

The Pound (£) symbol embodies wealth, durability, and power. Pound Sterling is the oldest currency in use today, remaining as the official currency of Great Britain; one of the most valuable currencies in our world today.
 
Zaza is the Founder, Chief Executive, and Creative Officer at £NDL£SS™. Originating in London UK, influenced by American culture, £NDL£SS™ clothing & designs reflect this adaptation. 
Now residing in Canada, Zaza has made a mark on the fashion & urban scene in Toronto.

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